There are several methods to gather information about your competitors:
1. Online Research: Use search engines, social media, and their official websites to gather data. Tools like Google Analytics and SEMrush can offer insights into their online presence and marketing strategies.
2. Customer Feedback: Read customer reviews and feedback on platforms like Yelp, Google Reviews, and social media. This can give you insights into what customers like or dislike about your competitors.
3. Direct Observation: Visit their stores or offices if possible. Observe their operations, customer service, and product displays.
4. Industry Reports: Industry reports and market research studies can provide a broader perspective on where your competitors stand in the market.