tailor marketing efforts

How to Gather Customer Data for Tailored Marketing?

Collecting accurate and comprehensive customer data is the foundation of tailored marketing. Here are some methods:
Surveys and Feedback: Directly asking customers about their preferences and needs.
Website Analytics: Tracking user behavior on your website to understand interests and pain points.
Social Media Monitoring: Observing customer interactions and engagements on social platforms.
CRM Systems: Utilizing Customer Relationship Management systems to store and analyze customer information.

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