scope of the license

Why is Licensing Important for Entrepreneurs?

Licensing is crucial for entrepreneurs for several reasons:
Access to Technology: Entrepreneurs can use advanced technologies without having to develop them in-house, saving time and resources.
Brand Recognition: Licensing a well-known brand can instantly provide credibility and market acceptance.
Market Expansion: Entrepreneurs can enter new markets more easily by leveraging the existing reputation and networks of the licensor.
Revenue Streams: Licensing can provide an additional revenue stream through royalties or sales percentages.

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