Developing an effective omni channel strategy involves several key steps: 1. Understanding Customer Journey: Map out the customer journey to identify various touchpoints and channels they interact with. 2. Data Integration: Collect and integrate data from all channels to create a unified customer profile. This is crucial for personalization. 3. Consistent Branding: Ensure that your branding is consistent across all channels to build trust and recognition. 4. Technology Investment: Invest in the right technology to support your omni channel strategy. This includes CRM systems, marketing automation tools, and analytics platforms. 5. Training and Development: Train your staff to deliver a consistent experience across all channels.