Developing a global business strategy requires a comprehensive approach. Entrepreneurs should start with a clear vision and objectives for international expansion. A thorough SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) will help identify internal and external factors affecting the business. Market entry strategies such as exporting, franchising, joint ventures, or wholly-owned subsidiaries must be evaluated based on the company’s capabilities and market conditions. Finally, a well-defined marketing and operational plan tailored to local markets is essential for successful implementation.