develop a compelling vision and mission

How to Develop a Compelling Mission Statement?

Developing a compelling mission statement involves several critical steps:
1. Define the Purpose: Clearly articulate why your organization exists. What problem are you solving? What need are you fulfilling?
2. Identify Key Activities: Describe the primary activities your business engages in. What do you do that sets you apart from your competitors?
3. Specify the Target Audience: Identify who your organization serves. Who are your customers, clients, or beneficiaries?
4. Make it Action-Oriented: A mission statement should be action-oriented, conveying a sense of ongoing purpose and commitment.

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