1. Identify Relevant Factors: List all factors under each PESTEL category that could impact your business. 2. Analyze the Impact: Evaluate how each factor affects your organization, considering both positive and negative implications. 3. Prioritize Factors: Determine which factors are most critical and require immediate attention. 4. Develop Strategies: Create action plans to address the identified factors, leveraging opportunities and mitigating risks. 5. Review Regularly: PESTEL analysis is not a one-time exercise. Regular reviews are essential to keep up with the dynamic external environment.