location

How to Conduct a Location Analysis?

A thorough location analysis involves several steps:
Market Research: Study the target market, customer demographics, and spending habits.
Site Visits: Visit potential locations to assess accessibility, visibility, and surrounding businesses.
Financial Evaluation: Calculate the costs associated with each location, including rent, utilities, and taxes.
SWOT Analysis: Evaluate the strengths, weaknesses, opportunities, and threats of each location.

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