Communicating purpose to the team involves clarity, consistency, and inspiration. Leaders should:
1. Articulate the mission: Clearly express the company’s purpose and how it translates into day-to-day operations. 2. Lead by example: Demonstrate commitment to the purpose through actions and decisions. 3. Create stories: Share stories that exemplify the purpose in action. 4. Engage in dialogue: Frequently discuss the purpose and its relevance, encouraging feedback and participation.