There are several methods to collect first hand data, each with its advantages and disadvantages:
1. Surveys: Surveys can be conducted online, via phone, or in person. They are useful for gathering quantitative data from a large sample. 2. Interviews: One-on-one interviews provide in-depth qualitative data and can uncover detailed insights. 3. Focus Groups: These are guided discussions with a group of people that provide qualitative insights into consumer attitudes and behaviors. 4. Observations: Observing customer behavior in real-time can provide practical insights into how customers interact with products or services.