Quality score is typically measured based on three main components:
Click-Through Rate (CTR): This indicates how often people click on your ad after seeing it. A higher CTR suggests that your ad is relevant and appealing to users. Ad Relevance: This measures how closely your ad matches the intent of the user's search query or the context of the webpage it is displayed on. Landing Page Experience: This assesses the quality and relevance of the landing page that users are directed to after clicking your ad. A good landing page provides useful information and a seamless user experience.