Consumer behavior is continually evolving, influenced by technological advancements and changing societal norms. Today's consumers are more digitally savvy and expect seamless omnichannel experiences. They value personalization, convenience, and quick delivery times. Additionally, there is a growing preference for ethical brands that prioritize corporate social responsibility and transparency. Consumers are also more health-conscious, leading to increased demand for wellness products and services. Understanding these shifts in consumer behavior is essential for businesses to stay competitive and meet customer expectations.