The macro environment affects businesses in several ways. Economic conditions, such as inflation rates, interest rates, and unemployment levels, can influence consumer spending and business investment. Political stability and government policies can affect regulatory requirements and business operations. Sociocultural trends can shift consumer preferences and demand. Technological advancements can lead to new opportunities and disrupt existing markets. Environmental factors, including climate change and sustainability concerns, can pressure businesses to adopt eco-friendly practices. Companies must remain vigilant to these factors to maintain competitiveness and sustainability.