Rank tracking typically involves using specialized tools and software to monitor keyword rankings. These tools can track rankings on various search engines, provide historical data, and offer insights into search engine algorithms. Businesses can set up keyword lists and receive regular updates on their rankings.
Some popular rank tracking tools include Ahrefs, SEMrush, and Moz. These tools offer comprehensive features such as keyword research, backlink analysis, and site audits, making them valuable for an overall SEO strategy.