How Does Innovativeness Contribute to Entrepreneurial Success?
Innovativeness is the ability to create new products, services, or processes, or to improve existing ones. This trait is crucial for differentiating a business from its competitors. By fostering a culture of innovation, entrepreneurs can stay ahead of the market trends and meet the evolving needs of their customers. Innovativeness often leads to the development of a unique value proposition, which is essential for attracting and retaining customers.