For entrepreneurs, usability is essential for several reasons:
Customer Satisfaction: A product that is easy to use leads to higher customer satisfaction, which can result in positive word-of-mouth and brand loyalty. Competitive Advantage: In highly competitive markets, superior usability can be a key differentiator that sets your product apart from the competition. Reduced Support Costs: Products with high usability generate fewer customer support issues, reducing the cost and effort involved in providing support. Increased Sales: A user-friendly product can lead to higher conversion rates and repeat purchases.