How Do Streaming Services Impact Consumer Behavior?
Streaming services have significantly altered how consumers engage with media:
On-Demand Viewing: Users can watch content at their convenience, rather than adhering to broadcast schedules. Binge-Watching: Entire seasons of TV shows are often released at once, encouraging marathon viewing sessions. Personalization: Algorithms recommend content based on user preferences, enhancing the viewing experience. Cord-Cutting: Many consumers are opting to cancel traditional cable subscriptions in favor of streaming services.