Inclusivity: It ensures that even the quieter members of the team are heard, leading to a more diverse set of ideas. Efficiency: The structured approach helps in quickly generating and evaluating ideas, which is crucial in the fast-paced world of entrepreneurship. Focus: By minimizing distractions and dominant personalities, NGT keeps the group focused on the task at hand. Consensus Building: The ranking process helps in building a consensus, making it easier to implement the chosen ideas.