Bridging the Gap: Connecting manufacturers with end-users, ensuring that products reach the market efficiently. Market Knowledge: Understanding customer needs and preferences, which helps in tailoring offerings accordingly. Customer Relationships: Building and maintaining relationships with customers, leading to repeat business and customer loyalty. Logistics Management: Handling the logistics of getting products from the point of production to the point of sale. After-Sales Support: Providing support and services after the sale, which can improve customer satisfaction and retention.