Retirees significantly impact the consumer market in numerous ways: 1. Purchasing Power: Many retirees have disposable income and are willing to spend on travel, healthcare, and hobbies. 2. Product Demand: There is a growing demand for products and services tailored to retirees, such as retirement communities, healthcare services, and leisure activities. 3. Marketing Strategies: Businesses need to adopt targeted marketing strategies to effectively reach and engage the retiree demographic.