IP professionals add significant value to a startup by:
1. Securing Competitive Advantage: Protecting unique aspects of the business that set it apart from competitors. 2. Enhancing Business Valuation: Well-managed IP can significantly increase the valuation of a startup. 3. Attracting Investment: Investors are more likely to invest in a business with a strong IP portfolio. 4. Risk Mitigation: Reducing the risk of IP litigation, which can be costly and time-consuming.