What Are Common Pitfalls to Avoid in Customer Relationship Management?
While striving to build strong customer relationships, entrepreneurs should be wary of common pitfalls:
Over-Promising and Under-Delivering: Setting unrealistic expectations can lead to dissatisfaction. Itâs vital to manage customer expectations and deliver consistently. Ignoring Feedback: Failing to act on customer feedback can make customers feel undervalued. Itâs essential to show that their opinions matter. Inconsistent Communication: Sporadic or poor communication can erode trust. Regular, transparent communication is key. Neglecting Existing Customers: Focusing solely on acquiring new customers at the expense of existing ones can lead to high churn rates. Retention efforts are just as important.