philip fisher

How Did Philip Fisher Conduct His Research?

Fisher was known for his meticulous research methods, often referred to as "scuttlebutt" or the "grapevine approach." This involved gathering information from a wide range of sources, including:
Interviews with company management and employees
Conversations with competitors and suppliers
Consulting industry experts and analysts
Reviewing financial statements and annual reports
By collecting diverse perspectives, Fisher aimed to gain a comprehensive understanding of a company's true potential and operational health.

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