Kylie Jenner's financial success can be largely attributed to her ability to understand and capitalize on market trends. Her decision to launch Kylie Cosmetics as an e-commerce business allowed her to scale rapidly without the overhead costs associated with physical retail stores. Additionally, her use of social media for marketing enabled her to reach millions of potential customers with minimal advertising expenditure.
In 2019, Forbes named Kylie Jenner the youngest self-made billionaire, a title that generated both praise and controversy. While some debated the "self-made" label due to her family's fame and wealth, there's no denying that Kylie's business acumen played a crucial role in her success.