There are several reasons why companies make poor decisions:
1. Lack of Information: Inadequate market research and data analysis can lead to misguided choices. 2. Overconfidence: Sometimes, a company's past successes can lead to overconfidence, causing it to overlook potential risks. 3. Resistance to Change: Companies that are resistant to change may fail to adapt to new market conditions or technological advancements. 4. Underestimating Competitors: Ignoring or underestimating the competition can result in strategic missteps.