QGIS can be a game-changer when it comes to market analysis. Entrepreneurs can use it to:
1. Identify Target Markets: By mapping customer demographics and purchasing behavior, QGIS helps identify potential target markets. 2. Competitive Analysis: QGIS enables businesses to map competitor locations and analyze their market presence. 3. Site Selection: Entrepreneurs can use QGIS to select optimal locations for new stores or facilities based on various factors such as population density, accessibility, and competitor proximity.