Leaders can use various metrics and tools to assess their brand image, including:
Customer Surveys: Collect feedback directly from customers to understand their perceptions and experiences with the brand. Social Media Monitoring: Analyze social media conversations and sentiment to gauge public perception of the brand. Brand Audits: Conduct comprehensive audits to evaluate the brand’s strengths, weaknesses, and overall market positioning. Net Promoter Score (NPS): Measure customer loyalty and willingness to recommend the brand to others.