Measuring the success of your marketing efforts is crucial for continuous improvement. Key metrics to track include:
Customer Acquisition Cost (CAC): The total cost of acquiring a new customer. Customer Lifetime Value (CLV): The total revenue you can expect from a single customer over their lifetime. Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase. Return on Investment (ROI): The profitability of your marketing campaigns. Engagement Metrics: Likes, shares, comments, and other interactions on social media and content platforms.