How Can Entrepreneurs Leverage Technology for Competitive Advantage?
To stay ahead, entrepreneurs should focus on leveraging technology to create unique value propositions. This can be achieved by integrating advanced technologies into their business models and operations. For example, e-commerce platforms can use AI-driven recommendation engines to personalize the shopping experience, thereby increasing customer satisfaction and loyalty. Additionally, blockchain technology offers opportunities for creating secure and transparent supply chains, which can be a significant differentiator in industries where trust is paramount.