Engagement Rate: The number of likes, comments, shares, and reactions that posts receive, indicating how well content resonates with the audience. Reach: The total number of unique users who see a business's content, helping gauge the overall visibility of the brand. Conversion Rate: The percentage of users who complete a desired action (e.g., making a purchase or signing up for a newsletter) after interacting with an ad or post. Click-Through Rate (CTR): The ratio of users who click on a link in an ad or post to the total number of users who view it, reflecting the effectiveness of the call-to-action. Return on Ad Spend (ROAS): A metric that measures the revenue generated for every dollar spent on advertising, helping assess the cost-effectiveness of ad campaigns.