Businesses can influence consumer behavior through various strategies:
1. Marketing Mix: Adjusting the four Ps (product, price, place, and promotion) to meet consumer needs. 2. Customer Experience: Enhancing the overall experience through customer service and personalized interactions. 3. Branding: Creating a strong brand identity that resonates with consumers. 4. Digital Marketing: Utilizing social media, email marketing, and other digital channels to reach and engage customers.