Conducting a focus group involves several key steps:
Defining Objectives: Clearly outline what you aim to achieve from the focus group, such as understanding user satisfaction or testing a new product concept. Recruiting Participants: Select a diverse group of individuals who represent your target market. Recruitment can be done through various channels such as social media, email lists, or professional recruiters. Designing the Discussion Guide: Create a structured guide with questions and topics to be covered during the session. This ensures that the discussion remains focused and productive. Conducting the Session: A trained moderator facilitates the discussion, encouraging all participants to share their views while keeping the conversation on track. Analyzing the Data: After the session, analyze the recorded conversations to identify common themes, insights, and actionable recommendations.