The amount and severity of fines and penalties are typically determined by several factors: - Nature of the Violation: The type and seriousness of the offense play a crucial role. - Extent of Harm: The impact on consumers, the environment, or the market is considered. - Intent and Recurrence: Whether the violation was intentional and if the company is a repeat offender affects the penalty. - Company Size and Financial Health: Larger companies or those with significant revenue may face higher fines to ensure the penalty is impactful.