There are several reasons why an entrepreneur might choose to register a DBA:
Flexibility in Branding: A DBA allows you to market your business under a name that may be more appealing or descriptive of your products or services. Multiple Business Ventures: If you own a parent company and want to create separate identities for different products or services, DBAs can help you achieve this without the need for multiple LLCs or corporations. Privacy: Using a DBA can help keep the owner's personal name separate from the business, which is particularly useful for sole proprietors. Professional Image: A well-chosen DBA can enhance your business's professional image and make it easier to attract customers.