In the age of the internet, one might question the relevance of traditional media. However, it continues to play a crucial role for several reasons:
Wider Reach: Traditional media can reach a broad and diverse audience, especially those who may not be as digitally connected. Credibility: Established media outlets often have a high level of trust and credibility, which can be beneficial for brand reputation. Tangibility: Printed media like newspapers and magazines offer a physical presence that digital ads can’t replicate.