A well-defined purpose can drive business success in several ways:
1. Differentiation: A clear purpose sets you apart from competitors and helps in building a strong brand identity. 2. Motivation: It inspires and motivates employees, fostering a sense of belonging and commitment. 3. Customer Loyalty: Customers are more likely to be loyal to a brand that shares their values and has a meaningful purpose. 4. Sustainability: A purpose-driven business is often more sustainable as it considers long-term impacts over short-term gains.