NPS is crucial for businesses for several reasons:
Customer Satisfaction: It provides a clear measure of how satisfied customers are with a company's offerings. Customer Loyalty: A high NPS indicates strong customer loyalty, which can lead to repeat business and positive word-of-mouth. Benchmarking: Businesses can use NPS to benchmark their performance against competitors or industry standards. Actionable Insights: The feedback from NPS surveys can help businesses identify areas for improvement.