Internal linking is essential for several reasons:
Improves SEO: Search engines like Google use internal links to discover and index new content. Well-structured internal links can enhance a business's search engine ranking. Enhances User Experience: By providing relevant internal links, businesses can guide users to additional information, keeping them engaged and potentially increasing conversion rates. Distributes Page Authority: Internal links help distribute the page authority and ranking power across different pages, ensuring that important pages receive the attention they deserve.