Engaging the crowd is essential for several reasons:
1. Funding: Platforms like Kickstarter and Indiegogo allow entrepreneurs to raise capital by appealing directly to the public. This bypasses traditional funding routes such as bank loans and venture capital. 2. Validation: Crowd engagement offers immediate feedback. Positive responses can validate your business idea, while constructive criticism can help you pivot or improve your concept. 3. Marketing: Active engagement helps in building a community around your brand. This community can become advocates, spreading the word and attracting more customers. 4. Loyalty: Engaging with your audience can foster a sense of belonging and loyalty, making customers more likely to support your venture long-term.