brand authority and trust:

Why is Brand Trust Critical?

Brand trust is critical for several reasons:
Customer Loyalty: Trustworthy brands are more likely to retain customers and encourage repeat purchases.
Word of Mouth: Satisfied customers are more likely to recommend a trusted brand to others, leading to organic growth.
Resilience: Trusted brands are better equipped to withstand crises and negative publicity, as customers are more forgiving and loyal.
Competitive Advantage: In a crowded market, trust can be a key differentiator that sets a brand apart from its competitors.

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