1. Efficiency: Automated tests can be run quickly and repeatedly, which saves considerable time compared to manual testing. 2. Accuracy: Human error is minimized, leading to more accurate and reliable test results. 3. Cost-Effectiveness: While the initial setup for automated testing can be expensive, it becomes cost-effective in the long run due to reduced labor costs and faster turnaround times. 4. Scalability: Automated tests can handle large volumes of data and complex testing scenarios, making them ideal for scalability in growing businesses.