Why is an IP Portfolio Important for Business Leaders?
For business leaders, the IP portfolio is not just a legal formality but a strategic tool. It can help in: 1. Protecting Innovations: By securing patents and copyrights, businesses can prevent competitors from copying or using their unique products, services, or processes. 2. Generating Revenue: Licensing or selling IP can create additional income streams. 3. Enhancing Valuation: A robust IP portfolio can significantly increase the valuation of a company. 4. Attracting Investments: Investors are more likely to fund businesses with strong IP protection, seeing it as a safeguard for their investments. 5. Building Brand: Trademarks and copyrights help in building and protecting a brand's identity and reputation.