A unified culture is essential for several reasons:
1. Employee Engagement: When employees feel connected to the company's mission and values, they are more likely to be engaged and motivated. 2. Consistency: It ensures that all employees are on the same page, leading to consistent decision-making and actions. 3. Brand Identity: A unified culture strengthens the company's brand identity, making it easier to communicate with customers and stakeholders. 4. Retention and Recruitment: A strong, positive culture can attract top talent and reduce turnover rates.