Rejection can happen for numerous reasons, including: - Misalignment of needs: The proposed solution may not align with the client's needs or goals. - Budget constraints: The client may not have the financial resources to invest in the product or service. - Competition: A competitor may offer a more attractive or cost-effective solution. - Timing: The timing may not be right for the client to make a decision. - Lack of trust or credibility: The client may not trust the business or believe in its ability to deliver.