There are several reasons why entrepreneurs may fall into the trap of over reliance:
Comfort Zone: Entrepreneurs often stick to what they know best. If a particular strategy or market has been successful in the past, they may continue to focus on it, ignoring other opportunities. Resource Constraints: Limited resources may force a business to concentrate on a single customer or market segment. Fear of Change: Changing strategies or diversifying can be daunting. The fear of the unknown can lead to over reliance on familiar aspects.