Several factors contribute to the illusion of understanding:
Passion and Enthusiasm: Entrepreneurs are often deeply passionate about their ideas, which can cloud their judgment and lead to unrealistic optimism. Lack of Experience: Novice entrepreneurs may not have the experience to recognize the complexities of running a business. Confirmation Bias: They might seek information that confirms their beliefs while ignoring data that contradicts them. Simplification of Complex Issues: Complex business challenges are often oversimplified, leading to a false sense of understanding.