There are several reasons why entrepreneurs might fall into the trap of complacency:
Initial Success: Early achievements can create a false sense of security, making entrepreneurs believe that their current strategies will continue to work indefinitely. Lack of Competition: In markets with little competition, entrepreneurs might not feel the urgency to innovate or improve. Comfort Zone: Human nature tends to favor comfort and routine over change and uncertainty. Entrepreneurs might resist stepping out of their comfort zones. Resource Constraints: Limited resources can make it challenging to implement new strategies or invest in innovation.