There are several reasons why companies resort to imitation:
Risk Mitigation: Imitating proven strategies reduces the risk associated with innovation and experimentation. Cost Efficiency: Developing new products or strategies from scratch can be expensive and time-consuming. Imitation can be a cost-effective alternative. Speed to Market: By copying existing successful models, companies can accelerate their entry into the market. Learning: Imitation allows companies to learn from the successes and failures of their competitors, refining their own strategies accordingly.