Why Do Businesses Use Donation-Based Crowdfunding?
Businesses may opt for donation-based crowdfunding for several reasons. First, it allows for quick and relatively easy access to capital. Second, it helps build a community of supporters who are emotionally and financially invested in the success of the venture. Third, it provides a way to gauge public interest and validate the business idea without significant upfront investment. Finally, it serves as an effective marketing tool, increasing brand awareness and visibility.