Several factors may drive a company to consider rapid market entry:
1. First-Mover Advantage: Being the first to market can establish brand recognition and customer loyalty before competitors. 2. Competitive Pressure: Rapid entry can preempt competitors from gaining a foothold. 3. Market Opportunities: Emerging trends or gaps in the market can be quickly exploited. 4. Innovation: New technologies or business models can be introduced before they become mainstream.